Production Features of the LEGO Company History

A variety of production features have helped the company throughout its history. Lego has been able to design many of the most popular toys in the world due to these features. These features include the creation a unique interlocking mechanism and the use of plastic in place of other materials. These unique features have enabled the company to become the leading toy maker in the world.

The 1960s saw the company continue to grow rapidly. One major change occurred when Godtfred Kirk Christiansens’s cousin Dagny Holm joined the company as a modelbuilder. Dagny was a pro at creating massive models and worlds which were displayed in the showroom. This was a great way to promote the possibilities of LEGO bricks and draw interest from children.

In 1971 the LEGO system expanded into new areas thanks to the additions of furniture and dollhouses. The LEGO system further grew in 1972 with the addition of boat and ship sets with hulls that floated. In the 1960s, the company started its international expansion by selling products in North America via a licensing arrangement with Samsonite.

In the 1980s the company continued to grow and diversify, as well as modernize. The company also established an innovation and research department that was tasked with keeping the LEGO System at the forefront of technological advancement. It also saw the introduction of themed sets that let users to create specific models without having to figure out what they should do on their own. This was the beginning of more complicated building and gave children an experience that was more hands-on with Legos.

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