As a Director working in a stable of top line, experienced crafts people under the SoProductions banner, this 30sec spot was my first for the company. Location was Kingaroy in Western QLD and there was red dirt aplenty. Paul Raff (talent) is the owner of Mayver’s and wanted an organic approach to the production in the same way his company approach the production of their peanut butter. The sun shone down all day and we scored a beautiful sunrise and beautiful sunset, which made for a great day of production.