Retailers and Resellers – The Difference Between Retailers and Resellers

Resellers and retailers are two distinct kinds of business partners that have a direct influence on the performance of your brand. These business partners are prepared to help you grow and are dedicated to your success.

A retailer is a B2C business that purchases from distributors, wholesalers, or directly from brands to sell their goods or services to consumers. They could be in http://resellerassociation.com/difference-between-a-retailer-and-reseller/ the general business of selling products such as shoes (Famous Footwear, Designer Shoe Warehouse) and outdoor gears (REI, Columbia Sportswear) and even candy (See’s Candy, Lolli and Pops). Retailers also have the option of focusing on certain industries, such as apparel (Pato’s Closet or Poshmark), electronics (Best Buy or Target) and outdoor equipment.

Resellers on the other hand are companies or individuals that resell their own stock or private label items to the end consumer. They are typically skilled negotiators that can find the best suppliers for their product at the lowest cost and then sell them to consumers for a profit.

This business model is very popular nowadays, particularly with the advent of online shopping platforms. Even brick and mortar companies such as Home Depot Walmart and Target are reselling their products. In addition to these businesses, there are many online marketplaces that permit individuals to resell their products. Facebook marketplace, Craigslist, and even Poshmark, the popular clothing website, are a few examples. Some of these online marketplaces might have restrictions on what you are able to resell and what you cannot.